Everyday on your way to the office or school, you pass by them. They are usually put up on buildings, walls or posts. They seem to be popping up everywhere these days. But what really are these type of advertising called? They are called billboards. These billboard advertising refers to large electronic display boards which are used for outdoor advertising. Everywhere you go, no matter what city you live you will see billboards around. Billboards are generally good for information dissemination and for informing of upcoming events. The current billboard explosion has roots in changes in market demographics, improved technology and competitive prices. Billboard advertising is considered the hottest advertising medium of the third millennium. They are a unique advertising medium. They are cost effective, have huge visual appeal and highly targeted. Perhaps you have designed a new product or service and would like to announce it to new and existing customers. Reaching a lot of customer needs you to have a wide-ranging thorough advertising material. Perhaps putting up billboards across town will do the trick. So lets say you have finally decided to put up a billboard. You have already asked the help of a professional designer to help you create an attention-grabbing billboard. Your next concern would be finding the company that offer billboard spaces and the cost of billboard advertising.No matter how you slice it, billboard advertising is on the rise in America. The cost of billboard advertising ranges from about $700 to $2,500 a month. That sounds a lot of money but note that a full page ad running for one day in a major newspaper costs about the same. The advances in technology have also contributed to the cost effectiveness of billboard advertising. In the past, billboards have to be hand painted, a costly and time consuming endeavor. But today, with the introduction of computers, billboards are designed on a computer, printed to poster paper or vinyl and glued to the billboard. The result is a better quality ad in less time, effort and money. But keep in mind that the amount of information you can include in your billboard is limited. So keep your ad short and appealing. Likewise, if you want to effectively reach your target market, view billboard advertising as one part of a balanced marketing strategy. An integrated marketing strategy that can include print, broadcast media and billboards is the key to drawing and keeping customers.
Have you ever read the book Facundo: Or, civilization and barbarism? You might have, its a good read. Its about Argentinas internal conflict immediately following its independence from Spain. Should rule and authority come from a strongly centralized state or should there be regional autonomy allowing for local customs and values to dictate? Its that age old tale, weve all heard a thousand times. Anyways, for me, I loved the part that talked about the gauchos and the skills they possessed and relied on to live in the harsh conditions that they did. Like the trackers that could follow a trail that had been blown over for weeks from winds and stepped upon, through dirt, rock and stream. I love those guys. From where Im standing, unfortunately those days are long gone. The contemporary gaucho just doesnt have the same need for the unfathomable survival skills as his predecessor. But all is not lost. Today we have internet advertising tools. And if naturally slow and heavily medicated, one can marvel at the skills of internet advertising tracking programs. Thats right, with the right advertising tools you can see where your visitors are coming from, which keywords theyre using and every other imagined useful bit of data. This is going to allow you to make better decisions when considering what direction you should go with your internet advertising. Take this data and put it into another internet advertising tool called a graph builder and you can quickly make comparative analyses of past advertising techniques and those that youre currently using. Did the last change you make help, hurt or maintain? The information is there for you to make a quick and informed call. The spirit of Facundo lives on today with all the great internet advertising tools available. So, whether you got your chaps in Argentina or at the Smitten Kitten, put them on and get tracking.
You know what sucks? Really hoping to aspire to something and wanting to be that thing, yet making absolutely no headway in your attempts. Its broken dreams, its lost understanding of oneself, its exactly the kind of thing that pushes someone into being an associate for silly operations like Amway. Unfortunately that is exactly where I am in my life. What I want to be, yet have thusfar mustered total failure, is a convention guy. I want to go to conventions. I have my first choices, but would settle for just about any kind. I feel as certain that either the Democratic National Converntion or the Republican version would off someone unprecedented opportunities to party. I had a big phase in my first year in college where I salivated at the thought of rocking a Kiss convention. But, the original convention that tempted my wildest dreams was a Star Trek Convention. I cant even imagine how insane the after parties would be.It is this personal historical fact that prevents me from completely trashing online business, advertising and networking conventions. Although, most of these guys are probably pretty depressing to be around for 52 weeks of the year, I just have a feeling theyd be ready for anything come convention week. Unlike a Start Trek convention where the people youd be watching the sun come up with would probably inherently real cool people, where youre laughing with them; the online advertisers could most certainly supply ample amounts of material to laugh at. Really, I have no preference if Im laughing with someone or at them, so long as Im laughing. Plus, when you have s group of people that are so tightly wound and are on their string form day to day, when you open the flood gates, I bet theres a burst of pressure that could wipe a medium sized city right off the mapand thats the kind of party Im looking for.
This land is your land. This land is my land. This land was made for you and me! No truer words were ever spoken. In fact, my palms tend to get a bit sweaty with excitement whenever I hum a few bars from that great uniter that was a childhood classic for me. Im really a big fan of sharing. Thats why Im so glad and thankful that the Native Americans that inhabited the area that is now the United States of America were so kind as to invite us to share their land, so that now it made for you and me. I think thats great. And in the spirit of kindness, I am excited that people who came here from other places have given the proper respect that the land and its previously sole inhabitants deserve. Its about community and connection and a land built upon altruistic generosity and selfless acts for the common good. Thats what I like. To be honest with you, I feel that sometimes I dont live up to the standard that has been set by the friendly folks that came here from Western Europe. I try, but its sometimes difficult and I forget. When I was a child, I even thought that it was cool to litter. I dont know what got into me. Maybe Im naturally a bad seed or maybe I was too concerned with impressing the older kids from down the street, like Kenny and Brian (who really were bad seeds). Regardless of the reasoning, I littered. I couldnt see beyond my, then, present circumstances to realize that I was but a simple part of an enormous, loving entity. That was until I watched a commercial.When I saw the tear roll down the check of a Native American due to a passing motorists disregard for the mutually beneficial gentlemans agreement that was made between the previous and current peoples of North America by tossing trash out the window of his/her speeding car in a 1970s television advertisement, I understood my role and I understood my misdeeds. I now am a faithful ally of those who revere the environment as something which needs to be explicitly cared for. I view the environment as though its not mine do with as I please, because its not mine. Its mine and yours. It all started with an ad. You want to ask me what advertising is? Twenty years of community-minded, selflessnessthats advertising.
I really am a throw back. In this day and age of Washington Concensus minded, self-persevering valued folks, Im just an old fashioned egalitarian. This doesnt mean that I think we should all sew up some Mao-style unisex suits and eat from cans labeled in black in white. It just means that I dont think that the playing field is level and it needs to be and then measures need to be enacted to maintain equal opportunity. Well it means some other things too, but thats neither her nor there for this little chat. In the end, my support for equality comes down to equal opportunity and respect. And thats how I try to approach people today.I feel that everyone has something positive to share with me and the world and I try to approach all in this manner until proven otherwise. I have spent time with some wonderfully intelligent and caring wealthy people and I certainly have ample experiences of sharing time with those less fortunate that have taught me much about life with their wisdom, patience and sense of humor.This is why I like balloons. I feel like their the egalitarian activist in the world of toys and advertising. So many other toys and advertising gimmicks typically associate themselves with one segment of society or another. This is not the case with balloons. Although balloons boast an incredibly low and anachronistic price, both rich and poor kids want them at their party. Middle school kids still let off balloons to carry messages of goodwill to its unknown recipient. Even Colombian mules count on balloons as an integral part of their import/export businesses.So, if you truly believe in equality, put your money where your mouth is and drop socially stratifying toys like PlayStation or Homies and get yourself some balloons. Lets play and advertise in solidarity. Land, Liberty, Balloons!